2020 - 2024: Beauty & Health Industry

BRANDING & MARKETING PORTFOLIO

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ART DIRECTOR, Senior graphic designer

For four years at Ennovation Brands, I led the art direction for its flagship company, Skin Research Institute (now SRI Labs), establishing the brand’s current visual identity and aesthetic that helped them grow to their status as one of the leading luxury brands for hair tools.

Through the creation of high-converting websites, advertisements, digital assets, and packaging, I helped define the brand’s visual voice with clean, compelling, conversion-focused design.

Client: Ennovation Brands:
Skin Research Institute, Shopper’s Advocate, Perfect Smile

Years:
2020 - 2024

CONTENT CREATOR

From concept to completion, I shaped Skin Research Institute’s visual identity through a fully integrated creative process. This included research and art direction, photography, post-production (color correction, masking, and retouching), and final execution through design and typography.

Operating as a one-person creative team, I led both the strategic direction and execution to deliver polished, cohesive final designs. These final designs ultimately ended up as product assets for Amazon storefront and web development.

Process: Research > Photography > Post Production > Design & Typography

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HIGH-CONVERTING ADS

Ads created for: Google, Meta, Pinterest, Instagram, PMax, Taboola

Collaborated with the Brand Manager and Media Buyers on campaign strategy to produce refined ad designs that capture attention and drive conversions.

PACKAGING & LABEL DESIGN

Deliverables Include: EPS or AI files, Pantone color callouts, instruction manual, sizing and placement callouts

Collaborated with Product Development to ensure a premium, aesthetic, and functional user experience across packaging, labels, and instruction manuals fit for a luxury hair tool brand.

Then delivering the final assets to national and/ or international vendors, providing clear production guidance on sizing, color accuracy, and proofing to ensure smooth execution and high-quality results.